At Anime Expo 2025 in Los Angeles, Japanese tech and media conglomerate CyberAgent unveiled its newest original anime initiative, titled Project M. The announcement marks a bold new step in CyberAgent’s expansion into anime production, following the company’s earlier push into original IP development.
A teaser visual was revealed at the event, featuring a close-up of a mysterious character’s eye reflecting the image of a butterfly—an intriguing image that immediately sparked speculation among fans. Though plot details and staff information remain under wraps, CyberAgent confirmed that further updates on Project M will be released over time via official social media platforms and the project’s website.
CA Soa: CyberAgent’s Dedicated Anime Studio
The announcement also highlights the growing ambitions of CA Soa, the anime production subsidiary launched by CyberAgent in January 2025. The studio is helmed by Masakazu Ogawa, the veteran producer known for his work on the Gundam series during his time at Sunrise.
CyberAgent originally stated that CA Soa’s mission is to “create globally recognized, high-quality anime with innovative production pipelines and methods.” This includes in-house planning, development, animation, and international distribution—all aimed at shaping a sustainable, long-term business model within the anime industry.
Comment from CyberAgent Executive
In a recent conversation with Anime Corner, CyberAgent executive Takahiro Yamauchi elaborated on the company’s broader strategy:
“We’re building a unified production pipeline, from original planning to global promotion. The goal is to maximize both the creative freedom and commercial potential of our studios, with Project M being one of our most ambitious original IPs to date.”
What’s Next for Project M?
With a visually striking teaser and the backing of a high-profile production team, Project M is poised to be a headline-grabbing original series. Whether it turns out to be a sci-fi epic, psychological thriller, or something else entirely remains to be seen. For now, fans can follow the official Project M channels for upcoming trailers, cast announcements, and release details.
From a competitive standpoint, this gives a real advantage. Companies/individuals who understand key insight will be ahead of those still using outdated approach. Great strategic thinking!